HOdo Group Introduction

  HOdo Group, founded in 1957 and currently has nearly 30000 employees. For 67 years, it has adhered to the real economy and focused on developing the clothing, tire, and pharmaceutical industries, ranking 80th in China's comprehensive manufacturing strength. including HOdo Stock (600400) and General Stock (601500), which are two prominent board-listed companies, with overseas branches in New York, Singapore, Spain, Myanmar, Thailand, and other countries. Moreover, Chinese and Cambodian enterprises collectively developed the 11.13 square kilometres Sihanoukville Special Economy Zone in the Kingdom of Cambodia, which becomes the exemplar of "the Belt and Road Initiative."


  The company has been dedicated to national brand construction. In June 1985, the company successfully registered the trademark "HOdo" and synchronously registered the trademark right away in 54 countries and regions for Thirty-four broad headings of commodities in an effort of trademark protection. Additionally, In June 2010, HOdo Group was identified as a demonstration enterprise for the implementation of trademark strategy. It owns a series of chain brands such as "Hodo Men's Wear," " Hodo Home," "Hodo Home Textile," "Hongdou Kids," and "Hodo Cheerful City." The firm persistently promotes the traditional culture; for example, HOdo Qixi Day - Chinese Valentine's Day, after 20 years of determination, is proclaimed as "Our Festival" by the Central Propaganda Department and seven other ministries and commissions. Undoubtedly, the brand reputation and brand value of HOdo have been constantly improved in the process of building enterprise festivals and carrying forward traditional culture. In the 2023 China Top 500 Most Valuable Brands Ranking released by the World Brand Laboratory, "Red Bean" ranked 78th with a brand value of 87.898 billion yuan.


  The corporation has profoundly implemented the innovation-driven strategy, vigorously promoted the construction of "Smart HOdo," and continuously boosted the high-quality development of the company through technological innovation, marketing innovation, model innovation and other systematic innovations. Besides, the company relies on national technical centers, national technological innovation demonstration enterprises, the internet of things, and Industrial networks. The "Smart HOdo" has been approved by the Ministry of Industry and Information Technology as a pilot demonstration project of the Industrial Internet Platform. General Steel Industry 4.0 plant and Thailand plant are already in production, and the semi-steel vulcanization workshop has reached the dark factory and ready for operation.


  In the purpose of "serving the country through industry, win-win from all directions, the company actively fulfills its social responsibilities, and has successively set up "HOdo Charity Fund," "Wuxi Yaoting Charity Fund" and "Wuxi HOdo Care Fund for Veteran Party Members." In 2007, HOdo Group became the enterprise to implement corporate social responsibility in the national textile industry thoroughly. In 2018, HOdo was selected as "Excellent Case of Social Responsibility of Chinese Private Enterprises" by the All-China Federation of Industry and Commerce. After the outbreak of COVID-19, HOdo quickly transformed its production line to produce protective clothing, isolation clothes, masks and other epidemic prevention materials to support the fight against the pandemic, which was called "a well-deserved 'military factory'" by the medical material support team of the COVID-19 joint prevention and control mechanism of the State Council. What is more, HOdo Group has donated more than 580 million yuan for years.


  The future has come, HOdo will continue to accelerate the evolution and upgrade, pursue excellent performance, further improve the modern enterprise system with Chinese characteristics, aiming the "100 billion HOdo, Smart HOdo, Happy HOdo, Centennial HOdo" as goals and forge ahead. 

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The beautiful legend of the hongdou tree

It is said that the hongdou tree was planted by Xiao Tong, the famous litterateur of the Liang Dynasty, more than 1400 years ago when he was compiling Selected Works of Zhaoming near Donggang Town, Wuxi. Why did Xiao Tong plant this tree? There is also a touching story about the love between the crown prince and the nun.


At that time, Emperor Wu of Nanliang believed in Buddhism and built 480 temples in China. The "Xiangshan Guanyin Temple" was built near Donggang Town, and a pavilion named "Wenxuan Building" was built in the temple. The crown prince Xiao Tong came to Xiangshan Temple as his father. On the one hand, he tried to avoid the political struggle of the court, and on the other hand, he went back to the mountain forest to carefully edit the anthology. One day, the prince went down the mountain to inspect the people at Gutang, the market at that time. I saw a nun named Huiru accidentally talking about the essence of Buddhism. Seeing Huiru's wisdom, the crown prince immediately fell in love with her. He followed her to the grass hut and talked about the Buddhist scriptures. Later, he went to the grass hut to talk about returning at night. The seeds of love took root in their hearts. As the sun turns and the stars move, the two have become inseparable. They have sworn to stick together for ever. However, as one is a prince and the other is a nun, they can't stay together for life because of their great disparity in status and strict etiquette. Huiru knows and understands that Xiao Tong is not to blame, but his yearning is like water; Xiao Tong does not love, but cannot love. A few days later, Hui Ru fell ill with acacia and died. When the prince heard the news, he cried bitterly. He planted two hongdou trees with tears, named the grass hut Hongdou Nunnery, and left with grief and lovesickness. Later generations, Wang Wei, who traveled here, was moved to tears when he heard the sad and beautiful legend, and wrote the poem "Acacia", which is a masterpiece for thousands of years. After thousands of years to the Yuan Dynasty, this hongdou tree once declined into a dead tree, but in the reign of Qianlong, four new techniques suddenly sprouted on the trunk, and it has grown like a dragon until now. As a result, the hongdou is as red as blood.


This story has been passed down from generation to generation in Wuxi. The local people believe that hongdou can not only hold acacia, but also protect its leaves and fruits from evil spirits. Chinese people have always liked red, which symbolizes good luck and prosperity; The "bean" is also a seed, symbolizing vitality and hope.

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